Nudge: Improving decisions about health, wealth and happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness, first published in 2008 (with a revised "Final Edition" in 2021), is a groundbreaking book by Nobel laureate economist Richard H. Thaler and legal scholar Cass R. Sunstein. It introduces and popularizes "nudge theory," which uses insights from behavioral economics and psychology to help people make better choices without restricting their freedom.

LIVRO EM INGLÊS