Public Relations Techniques

Public Relations Techniques

Frank William Jefkins

Butterworth Heinemann, 1994 – 465 pages, 2nd Edition

Softcover, condition good, with lending record tag and university libery stamp

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations.

As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.

Covers the two CAM Diploma PR papers and includes past exam papers

Definitive guide to public relations management

Revised to include references to changes in the 1990's