Focus: The Future of Your Company Depends on It

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Focus: The Future of Your Company Depends on It
Autor(a)
Al Ries
Género Literário
Livros práticos
Não ficção
Sinopse

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Idioma
Inglês
Preço
8.00€
Estado do livro
Very good
Portes Incluídos
Possibilidade de entrega em mãos: Caldas da Rainha / Lisboa
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Tempo de resposta: Até 12 horas

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