package design workbook

Package Design Workbook is a comprehensive guide to modern package design.
Today's packaging is more than just a container for products; it's a full-fledged marketing and branding tool. In this book, designers and marketers will:
• Reveal how design - typography, color, structure, and materials - affect not only the look and feel of the package, but also shopability and success at retail
• Explore the challenges of package design in a competitive marketplace with analysis of branding, messaging, strategy, and graphic architecture
• Outline proven Keys to Success that make the difference between developing a good package and a great one