The Tipping Point: How Little Things Can Make a Big Difference

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

REVIEW

"...a fascinating account...valuable..." -- Chicago Tribune, 3/26/00

"...a fascinating book that makes you see the world in a different way." -- Fortune, 3/6/00

"...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. What's more, we appreciate the optimism of a theory that supports, as another pundit once called it, the power of one...there's little doubt that the material will keep you awake..." -- Business Week, 3/20/00

"Anyone interested in fads should read THE TIPPING POINT..." -- US Magazine, 3/27/00

"Hip and hopeful, The Tipping Point, is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better." -- --George Stephanopoulos

"THE TIPPING POINT is propelled by its author's voracious but always amiable curiosity...Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide. As a result, the book's constant movement from one cultural realm to the next...never produces any literary motion sickness." -- San Francisco Chronicle Book Review, 3/5/00

"What someone once said about the great Edmund Wilson is as true of Malcolm Gladwell: he gives ideas the quality of action. Here he's written a wonderful page turner about a fascinating idea that should effect the way every thinking person thinks about the world around him." -- --Michael Lewis Author of Liar's Poker and The New New Thing

ABOUT THE AUTHOR

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

PRODUCT DETAILS

• Publisher ‏ : ‎Abacus; New Ed edition (14 Feb. 2002)
• Language ‏ : ‎English
• Paperback ‏ : ‎288 pages
• ISBN-10 ‏ : ‎0349113467
• ISBN-13 ‏ : ‎978-0349113463
• Dimensions ‏ : ‎19.8 x 2 x 16 cm