RIDING THE WAVES OF CULTURE

Fons Trompenaars has been studing the effects of culture on management for many years and he profoundly disagrees with the widely held theory that internationalization will create a common, worldwide culture. In this challenging book he claims that there is not, and can never be 'one best way of managing and organizing' regardless of where the company is located. RIDING THE WAVES OF CULTURE provides cultural insights into the global v. local dilema, and most importantly, gives readers a better understanding of their own culture and cultural differences in general Rich in case studies and anecdotes, the book is based upon the author's own experience plus field studies.