Misbehaving: The Making of Behavioural Economics

Shortlisted for the Financial Times and McKinsey Business Book of the Year Award From the renowned and entertaining behavioural economist and co-author of the seminal work "Nudge", "Misbehaving" is an irreverent and enlightening look into human foibles.

Traditional economics assumes that rational forces shape everything. Behavioural economics knows better.

Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now...