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MARKETING 4.0
Adicionado por JoanaSóDuarte
Autor(a)
Philip Kotler
Editora
Wiley
Género Literário
Outro
Sinopse
Philip Kotler, one of the world’s top marketing experts, wrote Marketing 4.0 to guide the next generation of professionals on the road to change.
Marketing is no longer the same: the internet and the rise of the digital world have changed the relationship of companies with their consumers.
Advertisements on billboards and television are no longer as influential as before. So how do you reach your customers effectively?
What are the changes brought by this new era of the digital world? This book will help you understand the new dynamics of the market and how you can improve your productivity today. Shall we go?
Idioma
Inglês
Preço
8.00€
Estado do livro
Novo
Portes Incluídos
Possibilidade de entrega em mãos: Lisboa ou Vila do Bispo
Sobre o/a vendedor/a
