What is Graphic Design For?

Issues

In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today: sustainability; ethics; technology; theory; and developments in other fields that impact globally on local cultures.

What is Graphic Design For? breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including Wing, games design, software design, and interactive design.

Portfolios

There is no single ideal for how a designer should be: a designer can practice alone or be part of a large group; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world.