Business Research: A practical guide for undergraduate and postgraduate students

This fourth edition of Business Research offers a practical, hands-on guide through the research process. It is accessible and clear, and provides all the tools needed to embark on and complete successful research projects. Practical advice is balanced with strong academic rigour to give you a comprehensive grounding in research methods, so that you can decide on the most efficient, effective and appropriate way of collecting, analysing and presenting data.

Key benefits:

• Clear writing style allows you to get to grips with challenging theoretical concepts
• Revised and restructured content to provide detailed, balanced coverage of both quantitative and qualitative method
• Expanded discussion of ethics
• Popular troubleshooting section examines common challenges and helps you resolve problems quickly
• Examples from published research studies detail successful projects
• New vox pop feature brings theory to life, sharing the experiences of student researchers
• Practical activities promote reflective learning and can be used for independent study or group work

Jill Collis is a Reader in accounting and Director of the Accounting and Auditing Research Centre at Brunel University, London, UK.
Roger Hussey is Emeritus Professor at the University of the West of England, UK and the University of Windsor, Canada.

• Encadernação: capa mole
• Ano: 2014 (4.ª ed)
• Páginas: 351
• Dimensões: 23,3 x 17,7 cm