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Tourism Management: An Introduction (4th Edition, 2011; reprint: 2014) by Stephen J. Page is a widely used tourism management textbook that gives a clear, structured gateway into how the travel and tourism industry works and how it is managed in the real world. Written in an accessible style for students and newcomers, it starts from first principles and progressively builds a global understanding of tourism as a fast-growing economic sector, shaped by changing consumer behaviour, transport, technology, and policy.
Across its chapters, Page explains the evolution of tourism and the core tasks of destination management, planning, marketing, and governance, while also exploring the practical challenges faced by tourism organisations and managers. The 4th edition is noted for being highly illustrated and for using short case studies, data, and contemporary themes to connect theory to practice.
It also highlights major drivers that were reshaping tourism at the time, including low-cost travel, social media/Web 2.0, sustainability and climate change, and the growing importance of BRIC markets (Brazil, Russia, India, China).
About the author: Stephen J. Page is a prominent tourism scholar and has held senior academic leadership roles. He is Professor of Business and Management at the University of Hertfordshire (UK) and has published extensively (over 100 tourism articles and dozens of books).
If you’re studying tourism, hospitality, or destination development – or if you work in the sector and want a solid foundation – this Routledge edition is a dependable, course-friendly reference. This copy is a clean, lightly handled paperback, ideal for anyone who wants a quality academic book for less than the usual new price.
- Encadernação: capa mole
- Ano: 2011; 2014
- Páginas: 382
- Dimensões: 24 x 18,5 cm
- ISBN: 978-0-08-096932-9
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