POP ART - A new generation of style

Pop art accepted, symbolised, and acknowledged the growth of a new "popular culture." though many Pop artists were active first in art events-such as Happenings, the theatre, music, and dance-pop itself soon was recognised as a style that transcended art on the canvas to include everyday life. The emerging mass-media culture-advertising, movies and television, consumer goods-would contribute a language and attitude to the new art as well as provide it with abundant subject matter.